DESIGN 5

THE FIFTH DESIGN

EATING OUT…AGAIN

            For this design experiment, we were tasked with creating a menu. Originally, I thought about recreating the whole menu, but really wanted to focus on the cover of the menu, as that is where I thought I originally had the most trouble with. The overall menu is beautiful with gold and black colors throughout the background, and then a very thin font for typing the menu. Nonetheless, I wanted to match that scheme to the cover of the menu. Page 22 of White Space is Not Your Enemy states, “The works-every-time layout works because of the way Westerners read: from left to right and from top to bottom. As readers, we enter a layout in the upper-left corner and exit in the lower-right corner. Since one of the functions of good design is to control the eye’s movement across the layout, the direction and order in which we read dictates the order of things on the works-every-time layout.” So really this became about wanting to create a cleaner layout for my menu cover, and wanting to create a version of the menu cover that looks more appealing. The way I went about doing that was deciding to strip the cover of everything from font to background, and really start over with a blank canvas. I feel that sometimes in order to better communicate our thoughts and freshen up our ideas, we need to start out again with just that blank page and see the ideas flow from there. For the design, the original is on the left, with the new one on the right.